Samsung showed off an under-display camera, but not for cell phones as we had hoped.

A new video from the company premiered an "invisible camera" sensor under the display for laptop screens and a new ultra-thin "Blade bezel" surrounding it.

The original video is from Samsung Display's Weibo account, but was later published on Twitter by leaker Ice Universe Twitter user Fold Universe replied to the English version of this video on the IU thread He states.

As the graphics in the video show, the UPC (under panel camera) is positioned above the laptop display as usual, but the display covers the opening. The pixels in this part of the display are switched off whenever you attempt to take a picture or record a video.

Samsung's display has several other advantages mentioned in the video, including a thinner and lighter construction and a higher screen-to-body ratio.

We have seen similar technology in action on the ZTE Axon 20 5G and it is a very clever system. The fact that the camera is invisible except when needed works wonders for immersing yourself in a movie or game.

There have been rumors for some time that Samsung is looking to introduce this feature in their flagship phones. It was first proposed on the Galaxy Z Fold 2, which was subsequently launched with a regular punch-hole notch; the Galaxy S21 was also thought at one point to feature an under-display camera, but this is a definite no, as there are numerous leaks that suggest otherwise.

The first Samsung phone to feature such an under-display camera could be the Galaxy Z Fold 3 or Galaxy Note 21, both of which are assumed to launch in fall 2021. The fact that Samsung has publicly announced under-display camera technology, albeit not specifically for cell phones, makes this more likely.

For now, however, the introduction of this technology into Samsung's notebooks would provide a much-needed shot in the arm. Despite producing a variety of laptops, Samsung's best product, the Galaxy Book Flex, still ranks low on our best laptops list when compared to devices from Apple and Dell. That could change once a new flagship with this UPC technology arrives on the scene.