The best deals and most popular items on Black Friday are top-rated smartwatches. Remember how the $129 Apple Watch Series 3 sold out in seconds at Walmart last holiday season? Instead of trying your luck at Apple's Black Friday sale, you can now get a brand new Apple Watch for only $259.

Amazon has the Apple Watch SE on sale for $259. This model is normally $279, so you save $20. This may not seem like much, but we have rarely seen the new mid-range Apple Watch discounted. On Prime Day, it was only $10 off.

The Apple Watch SE is one of the best smartwatches because it is a hybrid of the Apple Watch Series 5 and Series 4. It has international emergency calling, drop detection, noise monitoring, and an optional LTE model that costs $50 more.

In our review of the Apple Watch SE, we found Apple's new smartwatch to be a well-rounded device. It has numerous customizable watch faces, NFC for mobile payments, and support for Apple's new Family Setup, which allows you to set up and manage an Apple Watch for a child or parent.

If you're looking for the ultimate smartwatch, we recommend buying the Apple Watch 6 instead of the SE. With a gorgeous always-on display, blood oxygen (SpO2) reader, and Apple's new S6 chip, our review of the Apple Watch 6 loved its clean software, slim design, and seamless integration with Apple's large ecosystem.

As the holiday season kicks off, be sure to check out our Black Friday Apple Watch Deals Guide.