After months of leaks and speculation, Samsung is finally ready to unveil the Galaxy S20 FE (Fan Edition) today. This new Galaxy device will pack many of the S20's key features into a more affordable package and will feature a variety of fun new color options.

Samsung's "Galaxy Unpacked For Every Fan" event kicks off today at 7 a.m. ET (10 a.m. PT). Here's everything you need to know to catch the live big unveiling.

Samsung Galaxy Unpacked for Every Fan will start at 7am PT/10am ET on Samsung's website and YouTube channel. You can watch along from the live stream below:

When the Galaxy S20 FE arrives, it will feature a 6.5-inch, 120Hz display, a speedy Snapdragon 865 processor, and a three-lens camera headed by a 12MP shooter. The flagship is expected to be available. It will likely have the same seamless Infinity-O display as the standard S20, only with a lower Full HD resolution.

The S20 FE will stand out from its more premium siblings thanks to a variety of eye-catching color options. Leaked information suggests navy, red, gold, green, pink, and white, with several more vibrant options than the standard S20's Cosmic Gray, Cloud Blue, and Cloud Pink. Perhaps the most attractive feature of the S20 FE is its price, which is expected to be as low as $699, a significant drop from the Galaxy S20's $999 price tag.

And it makes sense for Samsung to be aggressive: with the iPhone 12, OnePlus 8T, and Pixel 5 all expected to launch within a few months at relatively affordable prices, the flagship smartphone space is more competitive than ever.