Bundle Launches Apple TV Plus offers its first bundle including both CBS All Access and Showtime for $9.99/month Apple confirmed the news today with an official announcement that the bundle is a 2-for-1 deal with 50% savings for subscribers. The company touted the offer.

Apple TV Plus is $4.99 per month for subscribers not taking advantage of the free trial; CBS All Access is normally $9.99 and Showtime is $10.99. With this bundle, all three are available for $14.99 after a 7-day free trial. [Apple TV+ provides access to award-winning Apple Originals, with high-quality series and movies added each month," said Eddie Cue, Apple's senior vice president of Internet Software and Services. 'This bundle is a huge bonus for Apple TV+ subscribers, allowing them to enjoy the best of CBS and Showtime on the Apple TV app at a great value. [The bundle supports Family Sharing, which allows up to six family members to access the same subscription without paying extra. [Apple seems to be increasingly focused on bundling its own services, including Apple TV Plus, Apple Music, and Apple Arcade. The company is reportedly planning to launch a service bundle called Apple One this fall, along with new hardware including the iPhone 12 and Apple Watch 6.

Apple is still offering a free year of Apple TV Plus to customers who purchase a new iPhone, iPad, Apple TV, Mac, or iPod Touch 12.

As for Viacom, like other players, it is trying to increase its foothold in the streaming landscape, reporting that at the end of June it had 16.2 million CBS All Access and Showtime customers, up 20% from three months earlier. Viacom reportedly plans to rebrand CBS All Access and add more content from its family of cable networks.

With the new bundle, subscribers will receive Apple TV Plus original programming (such as The Morning Show and Greyhound), CBS All Access library and original programming (such as Star Trek: Picard and The Good Fight), access to Showtime's prestige dramas and comedies (such as Billions and Shameless).