You may be thinking of upgrading to one of the phones in Samsung's S20 lineup, whether you choose the Galaxy S20, Galaxy S20 Plus, or Galaxy S20 Ultra, when the new series launches next month, you'll have to choose which color to buy. You have to make a choice.

Here is a bit of information about each color offered in each model that may help you choose a shade for the S20: Since there is no clear "best" color (unlike the seductive Aura Glow shade introduced in the Galaxy Note 10), these are the choices for the new S20 will be.

The Galaxy S20 comes in three colors: Cosmic Gray, Cloud Blue, and Cloud Pink.

Cosmic Gray has a clean, gunmetal sheen and will probably be the best-selling S20 variant. While certainly not a fashion statement, the gray blends well with most Galaxy S20 cases found in stores.

However, the whimsical Cloud Blue and Cloud Pink models are far more eye-catching. You might want to protect your new S20 with a transparent case to show off its cotton-candy colors.

Like the standard Galaxy S20, the S20 Plus comes in Cosmic Gray and Cloud Blue. Instead of Cloud Pink, the S20 Plus has a Cosmic Black option.

Cosmic Black is cooler than it looks, but is probably what most buyers will want. The basic matte black finish is a timeless option for the S20 Plus.

Also, dirt and scratches are more visible on darker colored phones, while gunk and smudges are more noticeable on lighter blue colors.

The Galaxy S20 Ultra ditches playful colors altogether; if you want the most premium handset in the S20 lineup, you'll have to choose between gray and black.

There is no significant difference between the two options. The Cosmic Gray is a bit shinier, plus it shows off the phone's new camera array. But if you want something more subdued, you can't go wrong with Cosmic Black.