Crisis Aversion: Roku and Fox Will Do Well Before the Super Bowl (update)

Crisis Aversion: Roku and Fox Will Do Well Before the Super Bowl (update)

Editor's Note: At the end of January 31, Roku announced that it had reached an agreement with Fox that the Fox channel would remain on Roku devices and TVs for the Super Bowl. The rest of this article follows:

On Friday, the day before the big game, Roku is poised to remove Fox's "standalone" channel from its platform. Last night, Roku sent an email to subscribers stating (according to The Input) that after January 31 (today), Fox's channels will no longer be available on its streaming devices and TVs.

Roku's statement announced that the company had "offered Fox a contract extension."

But football fans who rely on Roku are not out of luck. As I explained in my Super Bowl Live Stream Guide, Fox and the Fox Sports channel are not the only ways to watch the big game on Roku. You can also watch the Super Bowl on live TV streaming services, including Fubo (with a 7-day free trial), which streams the Super Bowl in 4K.

And this may just be a case of bad timing and companies playing chicken, as Twitter's Roku support account explains, "Our distribution deal with FOX expires on January 31." Considering how detrimental this would be for both companies, it would not be outlandish to expect things to be resolved by Sunday morning.

The full text of Roku's statement follows:

Roku's distribution agreement with FOX will end on January 31. We have offered FOX an extension so that Roku can continue to bring a large and valuable audience to FOX. If no agreement is reached, we will be forced to remove FOX's channel from the Roku platform.

In the meantime, customers can watch FOX programming, including The Big Game, on the Roku platform in many other ways, including Fubo, Sling TV, Hulu Live, You Tube TV and other methods. Many of them offer free trials for new customers.

Discussions with Fox are ongoing and Fox hopes to reach an agreement soon.

Yes, this is exactly the kind of nonsense we like to leave behind when we cut the cord, but the corporate squabbles seem to follow us around with every technological advancement. Want to avoid this kind of confusion? Our pick for the best TV antenna is a great way to cut through all the middlemen and grab the signal from the sky.

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