The LG Signature OLED TV R was one of the most anticipated products at CES 2019. This 65-inch rollable OLED set dazzled with its 3mm thinness, multiple viewing modes, and 100-watt sound system.

And it never shipped. [But at CES 2020, LG announced that its fascinating rollable OLED TVs would finally ship "sometime in 2020." This is not very specific, and we don't know the price yet, but at least it seems certain that this TV will not be a "phantom TV"

. [CNET reports that the price of the rollable TV will be $60,000, although LG has not confirmed its price.

More good news: the internals of the OLED TV R are getting a major upgrade. The new Alpha 9 Gen 3 processor optimizes picture and sound quality through deep learning processing.

In a demonstration here at CES 2020, LG showed that the chip can enhance images on the fly, such as faces in a movie. In the before and after footage, the woman's face appeared brighter and more detailed. Thanks to smart upscaling, the surrounding image also appeared sharper.

The Alpha Gen 3 processor can also detect the genre of the program being watched and adjust the video accordingly. For example, the demo video showed how it made the uniforms during a soccer game more punchy and the green of the grass more vivid. It is also possible to remove blue light from animations and movies, which should result in more beautiful images.

But there is more than just video; the Alpha Gen 3 chip can also enhance dialogue with its Clear Voice feature and provide 5.1 virtual surround sound.

LG Display has already shown off a rollable OLED TV that deploys from the ceiling at this CES, but it may be several years before it becomes a commercial product. If it does indeed ship this time around, we will still be reviewing the Signature OLED TV R.

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