Exclusive: The Story behind the New Venus Williams and Ghost Bed Mattress

Exclusive: The Story behind the New Venus Williams and Ghost Bed Mattress

Champion tennis player Venus Williams will unveil a new mattress collection this week with American sleep specialist Ghost Bed. Dubbed the "Venus Williams Legend," the mattresses will be available in memory foam and hybrid options, with prices starting at around $2,000 (exact pricing to be determined).

Venus, of course, needs little introduction. As one of the greatest tennis players of all time, she has continued to push the boundaries of athleticism and incredible physical prowess. As Venus told GhostBed, "Practice is natural, but the real power is in recovery. That's why sleep is so important to me." [GhostBed, as one of America's leading mattress brands, can work with tennis ace Venus on a new series. [The Venus Williams Legend Mattress is one of the most advanced products for this mattress-in-a-box brand, taking body recovery to a new level during sleep with an innovative feature called the Venus Layer.

In an exclusive interview with Tom's Guide, we asked Mark Warner how the collaboration with Venus came about and what to expect from the Venus Williams Legend Mattress Collection, which will hit virtual shelves in a few days. Venus lives near our headquarters in Plantation, Florida, and we started talking a while back. We connected on a personal level about the importance of sleep and family, and we hit it off from day one."

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"It made sense to combine Ghost Bed's expertise in mattresses and bedding with her experience in sports and design. Our first product, the Venus Williams Legend, is a truly luxurious mattress that combines our usual emphasis on coolness and comfort with some really great new technology"

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"Each mattress features Venus Layers, but we also focus on comfort, cooling, and quality, which are the hallmarks of Ghost Beds. We find the best materials to use and know that every detail matters. [Sustainability is important to me and to Venus.

"The hybrid option has these two layers, but we added individually wound springs for a more responsive feel. Many people like this hybrid feel, or maybe they are used to sleeping on a spring mattress.

"Our direct-to-consumer collection will launch with these two mattresses in late December 2021, with four more retail models to follow in January 2022. Pricing for the mattresses will start at around $2,000 with a special launch promotion."

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"Venus Layer is a gel memory foam with natural minerals. These minerals interact with your body temperature, which naturally produces 98.6 degrees Celsius heat, creating what is called 'far infrared radiation'"

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"If you are familiar with saunas, far-infrared lights, or any of the thermal therapies that have been used in the medical field for hundreds of years, it is very similar. [When you lie on the mattress, the minerals activate the flow and circulation of oxygen in the body. It helps wounds heal faster and cellular structures recover more quickly if you are tired from exercise or daily activities," he said. [You may have seen pajamas and other far-infrared products that use the same technology to help the body heal itself. By infusing this technology into the foam, the minerals can be evenly distributed, providing health benefits from head to toe while you sleep. [29] [30] "It's like seeing professional athletes use oxygen masks to help them recover quickly and get back on the field. It's the same idea. Over time, you will begin to notice the benefits. When the blood is flowing properly, everything from fatigue recovery to the next day's productivity and energy levels improves.

"I had been trying for years to figure out how to incorporate the far infrared idea into a mattress. When Venus and I met and I understood what she wanted to create, the idea was rekindled in me.

"Not many people know this, but Venus has a background in design. She studied fashion design at the Art Institute of Fort Lauderdale and has her own fashion line [Eleven by Venus Williams] and interior design firm, V Star.

"So she is very passionate about it and it really shows. She has been involved in every decision from sketching out creative ideas to choosing fabrics and materials. It has been a great working relationship and a truly unique product line."

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"Venus was very excited to see the final product and couldn't stop talking about how soft and comfortable it was. That's very important to her, as she values a good night's sleep."

[9 [As an elite athlete, you don't have time to toss and turn every night. As we release additional mattresses and products, we are excited to hear feedback from her family, friends and fans"

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"I used to be an athlete myself. Not professionally, of course, but I did almost everything from soccer to running to being a scratch golfer. So Venus and I were very much on the same page in that respect. It makes a huge difference in how you perform and play the next day."

"But it's not just for athletes. Everyone can benefit from better sleep. Maybe you're a mom chasing kids all day, or maybe you work in an office and need to stay mentally sharp. It all comes down to the quality of sleep."

The Venus Williams Legend Mattress will be available for purchase directly from Ghost Bed beginning Thursday, December 23.

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