Peacock is finally coming to Amazon Fire TV tomorrow

Peacock is finally coming to Amazon Fire TV tomorrow

Editor's Note [June 23, 4:59 PM ET]: Yes, it's true; NBCUniversal and Amazon Fire TV have announced that Peacock is finally coming to Fire TV. The original article analyzing this situation is as follows:

Dunder Mifflin (and WWE rings) may soon be coming to Amazon's Fire TV through Peacock's subscription service. Yes, the long nightmare for Fire TV stick owners may end tomorrow (June 23), at least if Amazon's tweets aren't dragging us down.

For those who haven't kept track of such things, NBCUniversal's Peacock subscription service launched nationwide almost a year ago, on July 15, 2020. In that time, the Fire TV app has never been released; it even took Peacock until September to get the Roku app. However, Amazon remains the last gap when it comes to support for major streaming platforms.

Today (June 22), however, the official Fire TV Twitter account decided to test our memories by posting a photo from "The Office" of Jim putting Dwight's stapler in jelly. The image was captioned "Tomorrow's announcement is no prank," with an "eye" emoji following that droll statement.

But if that wasn't obvious enough (Peacock is the exclusive home of "The Office" in the U.S.), Peacock's Twitter account also joined in, with a GIF of Mr. Halpert smirking, "Fuck you, Jim!" replied. The reply was posted within exactly one minute of the original FireTV account's tweet.

So it looks like Peacock is finally coming to Fire TV, and even though we've been waiting nearly a year, the timing couldn't be better. The Tokyo Olympics begin on July 24, and while not exclusive to Peacock, it will be the biggest event for the service aside from Lesson Mania.

As you might expect, Amazon and NBCU were unable to agree on terms for Peacock on Fire TV. (A similar situation occurred when HBO Max launched on Roku and Fire TV.) Variety reported that it was all about the money ...... and reported that it was about the perks.

According to Variety's sources, Fire TV and Roku are asking for more than the standard cut of subscription and registration fees. Presumably, they are asking for free content for Amazon's IMDb TV and The Roku Channel, in addition to certain terms regarding ad inventory.

Of course, that's not a big deal to the consumer. Consumers will just lose out and have to wait until the lawyers and management can come to an agreement.

We'll keep an eye out tomorrow for updates on Fire TV and Peacock.

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