Facebook is an advertising company after all, and it is not surprising that its lineup of virtual reality headsets, including the Oculus Quest 2 and Oculus Rift S, could soon take a hit in advertising.

According to Cnet, Facebook is currently testing in-game VR ads within the game Blaston. Like the billboard ads people see at soccer games, gamers will see ads from companies when playing Blaston. They can even click on the ads to get more information. [At this time, the price of Blaston, produced by Resolution Games, is $10. It is unclear whether this new in-game ad push will lower the game's price or make it free to play.

"This is an important part of creating a self-sustaining platform that can support new types of content and different business models that unlock audiences," Facebook said in a blog post.

"It also helps us continue to make innovative AR/VR hardware available to a wider audience."

This was a move that some users had anticipated. Facebook had already begun testing ads within the Oculus mobile app earlier this year.

Facebook says it aims for quality ads that follow a "build for people first" approach. Users have the option to hide ads.

Facebook states that it will collect information on whether you interacted with an ad and how (e.g., clicking on an ad to get more information or hiding an ad).

Facebook also encourages users to reach out to the Oculus support page to share feedback.

When Facebook acquired Oculus for $2 billion in 2014, there was much concern among VR fans. The worry was that Facebook would influence the development of VR technology and potentially undermine the original vision by founder Palmer Luckey.

At the time, Luckey allayed fears by stating that "a Facebook account is not required to use or develop the Rift." Luckey also stated in a Reddit post that "we are not going to track you, flash ads, or do anything invasive."

Now, Facebook fired Luckey in March 2017 in the aftermath of scrutiny over his political contributions. Since then, Facebook has been tightening its ties to the Oculus platform. Last year, the social media giant required Oculus users to sign in with their Facebook accounts, infuriating users.

Oculus is not the only company under Facebook that is experimenting with new advertising methods; at WhatsApp, the company announced earlier this year that it would share data from the messaging service to better target users with ads.