If you were to ask me what Samsung's most famous product is, I would probably say Samsung cell phones. You might answer Samsung TVs, or screens in general, and you would not be wrong. [Despite being in business for decades and producing some pretty good hardware, Samsung has never established itself as a high-profile player in the U.S. laptop market.

That may change. Recently Samsung held its first Galaxy Unpacked event, which focused purely on new laptop launches. There are four new Windows machines: the entry-level Galaxy Book, the flagship Galaxy Book Pro and Galaxy Book Pro 360, and the gaming-focused Galaxy Book Odyssey, all with slender, attractive frames packed with sturdy components.

What makes these new notebooks exciting is that they look thin, light, and (when properly configured) powerful. Major manufacturers like Apple and Dell have built their dominant position in this business by shipping lightweight notebooks with beautiful displays.

But can Samsung finally make a real noise in a market it has struggled with in the past? The prospects are stronger than one might imagine.

Notably, two of Samsung's new laptop PCs--the Galaxy Book Pro and the Galaxy Book Pro 360--feature AMOLED screens, still rare in the laptop market. I believe it will be the next big thing in laptop design, and the few laptops we tested with OLED screens (including the Samsung Galaxy Chromebook) wowed us with their vibrant colors and deep blacks.

Of course, OLED displays have their drawbacks. They can be expensive to integrate and can consume batteries. However, OLEDs do not require a backlight and can be thinner than traditional LED displays.

And now that Samsung has spent years improving OLED technology and production processes, it appears to be in a better position to apply its expertise to laptop manufacturing. Earlier this year, Samsung announced plans to begin mass production of the world's first 90Hz OLED laptop screen in March. According to Samsung, other companies are expected to release laptops with 90Hz OLED screens this year, and their Galaxy Book Pro and Pro 360 will certainly serve as showcases for these new displays.

If these new Galaxy Book Pro screens look like the gorgeous 4K OLED displays we saw on Samsung's Galaxy Chromebooks earlier this year, they are sure to stand out--and that is exactly what Samsung wants in the US laptop market necessary if Samsung wants to establish a larger presence in the U.S. laptop market.

"Laptops all tend to look and feel the same, but Samsung's AMOLED display is still quite unique and stunning. Samsung needed to do two things for their notebooks. It needed to raise its profile and it needed to find differentiation. [Of course, not all new Galaxy Books have AMOLED screens. Both the lower-priced Galaxy Book and the gaming-focused Galaxy Book Odyssey will ship with more traditional 15.6-inch TFT LCD displays; LCD screens can still perform great on the Book and Book Odyssey, unique features that will allow them to stand out in the crowded laptop lineup of 2021. So far, Samsung has only reported that the Galaxy Book Odyssey will be available in Korea first, with no details on whether it will be available in Korea.

The Galaxy Book Odyssey is most notable for being the first laptop to feature Nvidia's new GeForce RTX 3050/3050 Ti GPUs, which could help it deliver impressive performance in the latest games. The Odyssey's chassis is also designed to allow for RAM and SSD upgrades and replacements, a welcome feature rarely found in modern laptops. [The Galaxy Book has the lowest performance floor of the Galaxy Books Samsung announced this week (with a low-end Intel Celeron or Pentium Gold CPU in some regions), but it also has the lowest price, at $549 for the entry-level model The price is also the lowest, at $549 for the entry-level model. That makes this new Galaxy Book line of Windows PCs an entry point for those unwilling to pay more than $1,000 for a new laptop. And while it appears to be powerful, beautiful, and slim enough to compete with major notebooks like Apple, Dell, Lenovo, and HP, it has something most Windows notebooks don't have, especially if you have a Samsung phone or tablet, mobile device It also features tight integration. [Both Galaxy Book Pro laptops ship with Link to Windows and Microsoft Your Phone support. With this app, you can connect your laptop to your (Android) smartphone and run the Phone app directly on your desktop, receive calls, and easily access photos, messages, and notifications.

If you have a Galaxy Tab, you can use the second screen feature of the Galaxy Book Pro and Pro 360 to duplicate or extend your desktop onto the Tab. Other built-in apps allow users to quickly move files, photos, and other content between Galaxy devices and locate Galaxy devices paired via Bluetooth, such as earphones and phones.

In addition, the Galaxy Book Pro laptop ships with the SmartThings app, which allows users to control SmartThings-enabled devices on the network (appliances, lights, thermostats, etc.) directly from the laptop.

This is a long and complicated way of putting it, but the Galaxy Book Pro laptop should have many clever ways to interact with your Android devices, especially if those devices are made by Samsung. If these features work well, they will give Samsung device owners a compelling reason to make the Samsung Galaxy Book Pro their next laptop and make these new laptops stand out in a crowded market.

"If Samsung can really deliver a PC+smartphone experience, they will have a good competitive advantage over other PC makers given the user base they have in the smartphone market," says Carolina Milanesi, founder and principal analyst at The Heart of Tech Carolina Milanesi, founder and principal analyst at The Heart of Tech. What will make the difference for Samsung will be their marketing and channel presence, as well as their devices. For the past few years, Samsung has offered excellent PCs, but market development has been limited to Korea and the U.S. Holding an event with TM Roh and positioning the PC as the core of their ecosystem would seem to represent a dramatic shift in how seriously they are taking this opportunity.

Of course, sending signals and successfully executing are two different things, and while it is exciting to see Samsung making a significant entry into the currently booming notebook market thanks to COVID-19, it remains to be seen whether these new Galaxy Books can compete with what the major PC vendors are We'll have to wait and see if these new Galaxy Books can compete with the products that the major PC vendors will be introducing this year.

"Samsung wants to let everyone know that they are more serious about the laptop business. Mikako Kitagawa, Research Director at Gartner, explained: "The PC market is booming right now. The PC market is booming right now, and there is a great opportunity to gain further traction in the notebook market."

However, Kitagawa is not bullish on Samsung taking on the biggest players in the computing industry. I don't think today's lineup is going to bring much change to the overall market," Kitagawa said. Samsung may be able to increase its market share in certain markets, but it won't make a huge impact, nor will it pose a threat to the four major PC vendors, Lenovo, HP, Dell, and Apple. However, it is good for consumers to have more product choices. [such as] the beautiful Dell XPS 15, the comfortable Microsoft Surface Laptop 4, and the absolutely powerful 13-inch M1 MacBook Pro. With more products on the way by the end of 2021, including Apple's long-awaited refresh of its 16-inch MacBook Pro (which is in dire need of an Apple silicon hit), it will be interesting to see if Samsung's new Galaxy Book laptop can grab the attention (and wallets) of US customers It will be interesting to see if it can attract ...