Purple Reign: iPhone12 acquires Bold New Colors

Purple Reign: iPhone12 acquires Bold New Colors

Apple's "Spring Loaded" event may be all about Macs and iPads, but there's also iPhone news. iPhone 12 will add a fresh new color to the lineup: a beautiful purple, perfect for spring.

The purple iPhone 12 joins other eye-catching color options such as (product) RED, Blue, White, Green, and Black.

Of these colors, the one that stands out the most to me is blue, but I think the purple model certainly looks great. I tend to prefer deeper, richer colors on my phones (like the green on the iPhone 11 Pro and the blue on the iPhone 12 Pro), but people seem to really enjoy these pastel tones, and more choices are certainly not a bad thing.

According to Apple, the purple color option will also appear on the iPhone 12 mini. That comes as something of a surprise, given that Apple's 5.4-inch device is reportedly suffering from slower sales than other iPhone 12 models. Then again, all existing iPhone 12 colors are also available in mini form, so Apple is staying consistent with this purple option.

The purple iPhone 12 will be available for pre-order on Friday, April 23, and in stores on Friday, April 30. Pricing for the iPhone 12 starts at $799 for the locked version; the iPhone 12 mini starts at $699.

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