1:15 p.m. ET update: Added comment from Peloton's CEO.

Peloton has found itself in the middle of a controversy over the safety of its Tread Plus Internet-connected treadmill after the U.S. Consumer Product Safety Commission (CPSC) warned consumers that the Tread+ poses a "serious risk to children." The CPSC issued the warning in the wake of 39 injury cases and the tragic death of one child.

The CPSC posted another highly disturbing video showing a pair of children playing with the machine. One child grabs the ball and appears to get stuck, his arm being pulled under the machine. As the video continues, the child tries to escape, but both the ball and the child are pulled under the machine. The ball seems to keep raising the machine high enough for the child to eventually escape.

In response to the CPSC's warning, Peloton CEO John Foley said the company has no plans to stop selling Tread Plus.

"We know that Tread+ is safe if you follow our warnings and safety instructions, and we know that thousands of our members enjoy working out safely on Tread+ every day," Foley said.

In addition, Peloton called the CPSC's warning "inaccurate and misleading."

The Peloton Tread Plus has no protection to prevent objects, pets, or children from touching the belt as it rolls under the machine. Nor is there a guard covering the edge of the machine that could prevent objects from touching the moving parts in the first place. Nor does the machine appear to have a cutoff mechanism to detect machines that move in such an unusual manner.

Additionally, if something were to happen while the treadmill is being used for exercise, the CPSC said in a tweet, the machine could become unstable, putting the person using it at risk of injury.

The CPSC urges anyone with a Tread Plus, known as a "Tread" in the U.S. from August 2018 to September 2020, to stop using the machine if they have children or small pets.If you continue to use a Tread Plus, lock it in a locked room, and asks that safety keys be kept out of the reach of children. [According to Bloomberg, the CPSC, along with Senator Richard Blumenthal, chairman of the U.S. Senate Subcommittee on Consumer Protection, said, "Peloton must immediately cooperate with the CPSC to recall the dangerous and deadly treadmills. With dozens of accidents resulting in broken limbs, brain injuries, and deaths of children and pets who have been dragged under the machine, it is clear that the Peloton Tread Plus must be recalled."

Peloton CEO John Foley sent an email to customers, continuing to insist that the Tread Plus is safe and that there is no need to recall the $4,295 machine. His message claimed that there is no significant safety risk if the company's guidelines are followed. He urges users to make sure there are no animals or children in the room before working out, but does not explain how owners can prevent pets or children from entering the room while running.

Furthermore, many people wear headphones or earbuds while running and would not be able to detect the presence of children or pets.

An additional message on the company's website explains that they are currently looking into implementing an additional passcode to activate the machine. It also suggests using Tread Plus during children's nap time or using a baby gate to prevent children or animals from entering the room while the machine is in use.