Once again, TCL seems to think that a handset's display is key to winning the hearts and minds of smartphone shoppers, and the 6.67-inch panel on the TCL 20 Pro, TCL 20L+, and TCL 20L is the centerpiece of the phones announced this time around.

Not a bad strategy for TCL, which also emphasized displays in last year's TCL 10 series; TCL has been making handsets for other companies for years, but these phones, marketed under its own name for the first time, were outstanding, and it paid off The TCL 10 Pro is particularly impressive, packed a flagship-quality display into a sub-$500 phone.

So what does TCL do for an encore? Let's take a closer look at the TCL 20 Pro, TCL 20L+, and TCL 20L.

The star of the show is the TCL 20 Pro with its new NXTVISION 2.0 display, which TCL claims offers better color accuracy and AI-based color adjustments to match what you see on screen. 48MP main shooter, 16MP ultra-wide, 5MP macro, and 2MP depth.

It is powered by a Snapdragon 750G and a 4,500mAh battery, with 256GB of storage and 6GB of RAM. There is also a micro SD card slot. It will initially be available in the UK, Italy, and Portugal, and will be priced at €549 in other markets. Pricing and sales in North America will be announced at a later date.

A much lower price is the new TCL 20L+. This phone still has the same flashy display and four cameras. 20L+ is the first phone to use TÜV Rheinland-certified Circular Polarization Display technology, which allows the user to see the display accurately even while wearing sunglasses. It allows users to view the display accurately even while wearing sunglasses.

It is powered by a Snapdragon 662, 6GB of RAM, and 256GB of storage. Launched in the UK, Italy, and Portugal, with more markets to follow, it is available for €269. The TCL 20S will be available in North America and is similar in function and form to the 20L+, but is exclusive to this region.

The TCL 20L, which will be available as a low-cost option, is a slight step down from the 20L+. It has the same screen, the same processor, and the same 5,000 mAh battery. It will have 4 or 6 GB of RAM and 128 GB of storage, depending on the market.

The biggest difference is in the camera: the 20L+ has a 64 MP main shooter, while the 20L has 48 MP; otherwise, camera-wise, they are identical; the TCL 20L is available for €229 in the UK, Italy and Portugal (more regions to follow).