According to The Verge, Spotify is jumping on the Clubhouse bandwagon and bringing its own Clubhouse rival to the party.

As expected, Spotify's Clubhouse rival will focus on music, sports, and broader cultural conversations. This follows Spotify's acquisition of Betty Labs, which developed the live sports audio app Locker Room.

Locker Room will remain in the App Store despite Spotify's acquisition, but will be rebranded for both iOS and eventually Android in the near future.

Spotify believes that live audio is ideal for creators. These are people who are looking to connect with a digital audience, whether it's a live Q&A, album premiere, or exclusive artist performance.

With the acquisition of Locker Room, Spotify has stepped into the hallowed ground occupied by Clubhouse. Spotify is not the only new competitor in this space: Facebook plans to launch its own clubhouse podcasting through Facebook Rooms, and Twitter has its own arrangement of clubhouses called Spaces.

This move is reminiscent of Telegram's recent introduction of Voice Notes 2.0, a recent update that mimics Clubhouse's live discussion feature.

Gustav Söderström, Spotify's chief R&D officer, believes that the new platform will democratize discussions between artists and followers, allowing anyone to host conversations, not just creators approved by Spotify He believes that this will be the case.

Although creators employed by Spotify are not obligated to participate in live chats on the Spotify app, these live discussions by artists will undoubtedly be appreciated by the existing Spotify audience and will attract additional followers It would also be a great way to gain additional followers.

But fear not: the original Spotify app and the new app will remain separate so as not to confuse what both apps offer. This is good news for the vast majority of listeners who have Spotify accounts.

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