Rebranding has been the big rumor in the smartphone world this week. First, there were rumors that Apple's rumored iPhone 14 Max is actually the iPhone 14 Plus. Now it appears that the Samsung Galaxy Note may live on only as the Samsung Galaxy S Ultra.

In a post on Twitter (opens in new tab), prominent Samsung leaker Ice Universe translated a quote from an interview with Roh Tae-moon, Samsung's head of mobile experience. In the quote, Roh stated that "Starting this year, the Galaxy Note will come in the form of the S Ultra every year."

Strictly speaking, we must still chalk this up as a rumor, as neither Roh nor Samsung have made an official statement to the press. However, given the source of the information and the photo of Roh Moo-hyun accompanying the quote, it seems highly likely that the quote is legitimate.

Samsung's Galaxy Note series was once a productive flagship model in Samsung's smartphone lineup. From the huge high-end screen to the included S Pen, many people loved the phone's premium features. But the writing was on the wall when Samsung decided not to launch the Note in 2021; in February 2022, Samsung officially announced that the Note was no more.

Fortunately for fans of the Samsung Galaxy Note, the Samsung Galaxy S22 Ultra was introduced and became its (excellent) spiritual successor. Apparently the "spiritual" qualifier is no longer necessary, and we can look forward to a Samsung Galaxy Ultra phone with "Note-like" features every year.

Right now, rumors of the Samsung Galaxy S23 lineup are sparse, but some information has potentially leaked out. Currently, the release date is expected to be in early 2023, but this has yet to be confirmed.

However, the rumors we do have are mainly about the camera; GalaxyClub claims that both the Samsung Galaxy S23 and S23 Plus will feature a 12MP front camera, an upgrade over recent models. The rumored Samsung Galaxy S23 Ultra may also get a camera upgrade; according to Ice Universe, the new flagship smartphone could feature a 200MP main camera, but this rumor has been around since the Samsung Galaxy S22 Ultra, and there is a possibility that it may not materialize.