Samsung's Galaxy S23 lineup was something of a heretic when it came to hardware. Samsung previously used its own Exynos chipset outside the U.S.

, but this trend may make a comeback with the Samsung Galaxy S24.

According to Business Korea, Samsung may launch the Galaxy S24 with an Exynos 2400 processor. It is not certain how this will affect the North American market and whether Samsung will stick to the same release strategy as in the case of the US flagship model with Qualcomm's latest Snapdragon chipset.

The site claims that Exynos took a backseat earlier this year because of last year's gaming optimization controversy (opens in new tab); Exynos chips are not as power efficient as Qualcomm's, and the Gaming Optimization Service (GOS) has been working to preserve battery life and prevent overheating by performance optimization.

Exynos-powered phones performed poorly as a result; according to Geekbench (opens in new tab), GOS-optimized performance was only 53.9% of Samsung's promised level.

Business Korea claims that Samsung's purchasing power has weakened as a result of its pivot to Qualcomm's chips, and manufacturing costs have risen. As a result, the company is reportedly considering switching back to Exynos for the next Galaxy S generation.

Business Korea reports that the Exynos 2400 will feature a 4nm process with a "lower power performance" node and a 10-core GPU. The chip may also benefit from Samsung's new partnership with AMD and a new graphics solution based on AMD's low-power and high-performance Radeon graphics design assets.

However, the site also notes that Samsung may still have problems with power consumption and thermal management. As a result, it is very likely that the company will have to rely on Qualcomm chips for another year.

Indeed, leaker @Tech_Reve recently claimed that the Galaxy S24 series will feature the Snapdragon 8 Gen 3. The only real question is what the regional distribution of Snapdragon and Exynos chips will be.

Although it is still a long way off, we have already heard some rumors about the Galaxy S24. It will apparently have the same camera as the Galaxy S23 series, but may have more RAM. Likewise, if the Snapdragon 8 Gen 3 is adopted, its performance may blow away the iPhone 15 Pro's A17 Bionic; the S24 Ultra may feature a hybrid telephoto lens capable of 3x and 10x optical zoom.

But a lot can change in this early stage, and we won't really know what's going on for a while. The Galaxy S24 series is expected to launch in early 2024, and we will bring you the best news and leaks as we hear them.