Apple Vision Pro is the first of the "many" Apple headsets — here's what we know

Apple Vision Pro is the first of the "many" Apple headsets — here's what we know

The Apple Vision Pro has only just been announced, but it is already a breakthrough product for Apple. And it seems unlikely that it will be the last product of its kind.

At least, not according to a recent report by Bloomberg's Mark Garman. In his newsletter Power On, Garman revealed that Apple's first VR headset led to the company's first product-centric division in decades. According to Garman, a big reason for that is that Apple expects its first Vision Pro headset to be far from the last of Apple's "Vision products."

Typically, at least since Steve Jobs took back control of Apple in the late 1990s, Apple has used a feature-centric approach to how it arranges its corporate structure. In other words, instead of a group of iPhones and MacBooks, Apple has a software team and a hardware team that work across those products as well as other products offered by Apple.

But apparently Apple has changed things for the Apple Vision Pro. The Technology Development Group (now called the Vision Products Group (VPG) within Apple) is now working outside of this functional hierarchy. Instead, it has its own teams for "strategy, computer vision, content, app development, and project management."

Garman offers some suggestions as to why VPG was created as well as why it has survived. While there are various opinions, such as the creation of a startup-like environment or the need for more specialization as Apple is just starting down the path to mixed reality, it is clear that the team is working on a "product" rather than a single product.

This is not necessarily a surprise to us or to Gurman; a lower-cost version of the Apple Vision Pro headset was previously suggested by Gurman and reported by us. However, this seems to confirm that Apple's first headset will not be the last to feature visionOS.

A less expensive Vision Pro headset could be years away (currently projected for 2025 or 2026), but we have some rumors about what to expect.

First, the "Pro" is expected to be dropped; according to Gurman, it will probably be called "Apple Vision or Apple Vision One." Also, some of the Vision Pro's features will be missing, as Apple will likely cut hardware costs to make the headset less expensive. Sensors, processors, built-in speakers, and displays are all areas where Apple could downgrade with a less expensive headset.

However, these changes could make Apple's headset finally affordable; the Vision Pro is priced at $3,500, costing Apple at least $1,500 per headset to manufacture. This figure is a far cry from the Meta Quest 3, which will be available later this year for just $499. Therefore, Apple's VPG will certainly need to make changes if it wants to create a headset for everyone, or even most people.

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