The days of having to remember your password to log into your Amazon account are coming to an end.

Starting today, you will be able to set up a passkey in your Amazon preferences, allowing you to use the same face, fingerprint, or PIN that you use to unlock your smartphone. According to a press release from the company, passkey support for Amazon accounts is currently available using a computer browser, and will be rolled out gradually in the iOS app, with support for the best Android phones coming soon.

Unlike passwords, which can be stolen by hackers through data breaches, passkeys provide a more secure and convenient alternative for logging into online accounts. This is because passkeys cannot be written down or guessed. They also cannot be stolen in a phishing attack, since both private and public keys are required to access accounts that use passkeys. The private key is stored on a smartphone or laptop, while the public key is stored on a company server.

If coming up with strong, complex passwords on your own is difficult, using Passkey is a much better option. Likewise, those using 1Password, one of the best password managers, Dashlane, and other popular password managers already have passkey support or are working on implementing it. [Here's everything you need to know about how to set up and use passkeys in your Amazon account for a more secure login experience.

If you already have an Amazon account, just follow a few simple steps and you will be able to log in using your passkey.

To get started, use your browser or the Amazon app on iOS and select "Account" from the "Settings" menu. From here, select Login and Security, then Setup next to Passkey and follow the on-screen prompts. You will now be guided through the process required to add a passkey to your Amazon account.

Once you have set up a passkey for your account, you will be able to sign in to Amazon with your passkey on any supported device, such as a smartphone or computer, and verify your identity using a lock screen PIN, fingerprint, or other biometric authentication.

In addition to making signing in easier, using a passkey instead of a password can also protect against identity theft and other online threats.

Black Friday is just around the corner, and other large retailers may adopt passkeys before then.

In addition to Amazon, eBay and Best Buy also support passkeys, as do a growing number of companies including Microsoft, Nintendo, and PayPal. Doing so is not only more convenient for customers, but also helpful for companies because hackers cannot steal customer credentials from their systems in the event of a data breach.

At the same time, if a customer forgets their password, they are less likely to purchase a product they were interested in because they often do not want to go through the trouble of resetting their password. With a passkey, there is no need to remember it, which is really useful for sites and online stores that don't shop that often.

Amazon's support of passkeys is great news, and we will keep our ears open for other companies to adopt passkeys. But first, let me show you how to set up a passkey on your iPhone iPad Mac and how to use a passkey with your Google account. This will prepare you for when your favorite online stores start supporting passkeys.