HUAWEI held its groundbreaking "Wearable Strategy and New Product Launch" event in Barcelona on September 14 to announce its next step into the wearables industry with its "Fashion Forward" proposal. This time, HUAWEI is taking the integration of technology and fashion to the next level.

Huawei is pushing design-forward, health-forward, and sports-forward with an unparalleled fusion of design, technology, and expertise to provide the ultimate health monitor, fitness coach, and fashion accessory. Huawei calls this fashion forward, meaning three key areas: design forward, health forward, and sports forward.

As a trendsetter in wearable technology, Huawei takes the fusion of technology and fashion to the next level, allowing you to personalize your health and sports journey in style. Huawei developed its first smart wearable, the Huawei TalkBand B1, in 2014 and pioneered the circular smartwatch a year later. Since then, the company has remained at the forefront of wearable design, combining fashion-forward aesthetic design with cutting-edge technology to create the ultimate fusion of style and substance.

The Huawei Watch GT4 is the fourth generation of the industry-leading, award-winning smartwatch that is as smart on the outside as it is on the inside. It is made from high-end materials, including amorphous zirconium alloys, and can even be specified with an 18-karat gold case for the ultimate in wearable luxury.

The HUAWEI WATCH GT 4 series also introduces eight different watch straps, including sophisticated calf leather and fluorine rubber, for versatile style and durability. HUAWEI continues to offer personalized options such as Star Voyage, Dynamic Weather, Activity Ring, and customizable watch faces.

When it comes to health, you can rest assured. Huawei's constant innovations in healthcare technology provide a full range of features to monitor your health in every way, 24 hours a day, 7 days a week. Huawei's heart monitoring technology has been upgraded in Watch GT4 with improved atrial fibrillation risk detection, highly accurate sleep monitoring and analysis, and even faster and more accurate blood oxygen monitoring.

And that's not all. Watch GT4 offers improved menstrual cycle tracking, new sleep features including sleep apnea detection, and PPG arrhythmia analysis to identify heartbeat arrhythmias, allowing patients to receive timely treatment for any concerns.

Huawei is an industry leader in health technology. It has partnered with over 100 sports organizations worldwide and currently leads the world's largest health studies with 13 million people participating in health studies. These studies include heart studies with over 5 million participants and sleep apnea studies with over 3 million participants, not to mention stroke and diabetes research projects. These studies not only help improve healthcare delivery, but also inform Huawei technology that can be used to monitor and manage our health.

One of Huawei's key goals is to make fitness accessible and fun for everyone, and the Watch GT4 has over 100 different sports modes that cover everything from outdoor exploration to intense athletics. In addition to all the expected core sports, there are also a number of not-so-common sports available, such as eSports and Padel. And thanks to intelligent GNSS azimuth satellite tracking, Watch GT4 is 30% more accurate in running mode.

No matter what sport or activity you enjoy, Watch GT4 tracks all key metrics and health indicators, providing real-time reports as well as long-term trends and of course all your personal bests.

Watch GT4 does more than just track your activity. It's also about improving your performance. The most scientific and intelligent sports coach on your wrist. Huawei's scientific TruSport system provides training advice and plans based on your current and potential performance to support a healthier and more active lifestyle. It can also be used in conjunction with Stay Fit, an all-new scientific weight management app that uses proven scientific management to help you reach or maintain your ideal body composition.

Huawei's sports and fitness features are designed to make it easier to live a healthier, more active lifestyle and are endorsed by top athletes and fitness experts. Running legend and multiple gold medalist Sir Mo Farah and global fitness and lifestyle influencer Pamela Reif share their expertise as Huawei's newly appointed HUAWEI wearable product ambassadors, joined Huawei to review the Watch GT4's exceptional sports and fitness features. Sir Mo Farah said, "The insights the coaching team and I were able to draw from the Watch were invaluable as I compete at the highest level. As I transition from professional running to a more relaxed lifestyle, I look forward to exploring what life has to offer outside of the track by wearing the watch as a daily activity and fashion item. That's where Huawei watches really shine. Not only do they function, but they look great too."

"It's incredible to think that Huawei and I started our fitness journey at the same time. In the decade since I started as a professional fitness trainer, technology has played a pivotal role in helping people live healthier lives. I am excited to be a part of this future and beyond." [The Huawei Watch GT4 is the perfect partner for any adventure, whether at the gym, on the pavement, on a deep-sea expedition, or climbing a snowy mountain.

For more information on the fashion-forward Huawei Watch GT4, click here.