Nobody likes price hikes, but it's been one of the biggest trends seen in the second half of the year: recent flagship models like the iPhone 15 Pro Max and Pixel 8 Pro have been raised $100 over their predecessors.

However, this does not seem to be the case.

The latest rumors indicate potentially good news for those wondering whether to buy Samsung's new Galaxy S24 series, which is said to be announced in mid-January. In addition to the price, there are also new rumors regarding the display and camera. The Galaxy S24 Ultra makes a particularly compelling case since it is the successor to the Galaxy S23 Ultra, one of the most expensive phones released earlier this year.

With the announcement a month away, everything about the Galaxy S24 series is beginning to take shape. The latest rumors suggest the following.

Gone are the days of companies trying to cram too many pixels into a phone's display. Instead, the focus is on panel brightness, and the iPhone 15 Pro Max and Pixel 8 Pro prove it with significantly brighter output.

According to Twitter tipster @AhmedQwaider888, the Galaxy S24 Ultra's new Dynamic AMOLED display could achieve a peak brightness output of 2,600 nits. This would put it in the excellent position of having one of the brightest screens, second only to what the recently announced OnePlus 12 is reported to be able to achieve.

However, these numbers are typically recorded under controlled circumstances. However, these numbers are usually recorded under controlled circumstances, and our own tests have typically been lower than this. For example, the peak brightness of the iPhone 15 Pro Max and Pixel 8 Pro reached 1,550 and 1,526 nits, respectively.

Of course, the Galaxy S24 Ultra has a 6.8-inch AMOLED display, and there is an opportunity here. This comes in handy when you need to check the contents of the screen on a bright sunny day.

Much of the attention regarding the Galaxy S24 Ultra has focused on its camera. Previous rumors have suggested that the revamped telephoto camera will have a 5x zoom factor, down from the Galaxy S23 Ultra's 10x zoom lens. Do not be fooled by this "downgrade" possibility, as new image processing techniques have yielded excellent telephoto results, as seen in recent models such as the iPhone 15 and the OnePlus Open.

The same Twitter tipster also mentioned upgraded camera features on the Galaxy S24 Ultra, such as the ability to zoom 5x while recording at 8K resolution, improved optical image stabilization for night and daytime shots, a 5x portrait zoom option, and the ability to use all cameras (including front camera), and an AI object recognition engine available on all cameras.

We are eagerly awaiting the latter, as the Galaxy S24 series is said to focus on AI-assisted features like those already available on the Pixel 8 Pro. It is unclear what AI-powered camera features will ultimately be included in the Galaxy S24 series, but the company has already teased a generative AI on the device called Samsung Gauss.

And finally, the biggest rumor, the Galaxy S24's price may remain unchanged. This means that the Galaxy S24 could be priced at $799, the Galaxy S24 Plus at $999, and the Galaxy S24 Ultra at $1,199, the same price at which Samsung is selling the equivalent S23 model. What is interesting about this claim is the reasoning behind it.

The Galaxy S24 series will likely feature the Snapdragon 8 Gen 3 chip, but Samsung is also expected to adopt Exynos 2400 variants in several regions, which may offset the cost of manufacturing the phone. By using the Exynos 2400 in some Galaxy S24 models, Samsung will not have to set the price of its next flagship series higher.

It is not yet clear in which regions the Exynos 2400 variant will be introduced, but it is likely that all of the models slated for release in North America will be powered by the Snapdragon 8 Gen 3. Snapdragon 8 Gen 3 was developed with artificial intelligence in mind. The Snapdragon 8 Gen 3 was developed with artificial intelligence in mind, so there are high expectations for the Snapdragon 8 Gen 3.

Samsung would make a significant statement here if this pricing rumor turns out to be true.